Trendethnography is an ethnographic consultancy firm specialized in consumer insights, product development and business innovation. We translate everyday behavior to business ideas and transform insights into action. Through our method Trendethnography we give you the truth about what people say, do and what's in-between.
You meet us out doing fieldwork, in workshops and on stage giving lectures, always challenging the obvious and tilting perspectives. We want to help you be more competitive. If you want a strategy based on real life, a solution that is strategic action more than an idea - welcome to Trendethnography. We do mind the gap. Read more under "About" where we also explain what the chameleon has got to do with it.